Our Origin

Our CBD is for everyone*, inclusivity was key and is factored in every decision we make throughout our product development process.

From the braille on the outside of our packaging, the reusable trays, we are an Ultra Pure, vegan friendly, gluten free CBD. Pureis does not rely on agriculture; minimal water usage and is more sustainable and environmentally friendly than cannabis plant CBD. We really did try to think of everyone.

You may wonder why we chose to be a lab-made CBD, we wanted to give you the assurance that we are Ultra Pure with no other components from the cannabis plant. Did you know 99% of Vitamin C and D on the market is lab-made?


*Please check product labelling for suitability

We wanted to be 100% certain that our customers were getting pure CBD that would not cause a ‘high’ and is not addictive. So, customers who drive cars for a living, teach children, operate heavy machinery, or even operate on people, would have no psychoactive effects but could still enjoy the positive effects of CBD.

Although we are lab-made, we originate from the citrus plant, using citrus fruits to produce CBD by mimicking the DNA of the CBD component of the cannabis plant.

There are over 545 components in the cannabis plant of which more than 113 of them are cannabinoids (CBD, THC, CBG, CBN etc.). It is nearly impossible to extract pure CBD from the cannabis plant, there will always be traces of other cannabinoids, including THC which is addictive part of the cannabis plant.

Lab-made Ultra Pure CBD guarantees NO other components from the cannabis plant are present:

  • 0% THC
  • NO pollutants and toxins 
  • NO terpenes
  • NO heavy metals
  • NO pesticides and insecticides
  • NO other prohibted cannabinoids that can occur naturally in the cannabis plant.

If you still don’t believe us… we’ve went so far as to prove it.

The Importance of product Quality - Not all CBD products are created equally

According to a paper published April 2020 titled: An Analysis of Over-the-Counter Cannabidiol Products in the United Kingdom, 29 CBD food supplements available on the UK market were tested, the results were concerning:

  • 34% of products had 50% less of the CBD content advertised
  • 1 product had no CBD content
  • 55% of products had measurable levels of THC, above limit
  • Lead, ethanol, benzene and arsenic were also detected

Liebling, Jonathan Paul, et al. An Analysis of Over-the-Counter Cannabidiol Products.

With the knowledge in hand, we conducted a market study of our own; we had 3 off the shelf large CBD brands tested by an independent and accredited laboratory, and the results were alarming; levels of arsenic, benzene (carcinogen), insecticides and others found, much lower levels of CBD than claimed.